Taking Firefox Past the Tipping Point
Dog or Higher, the weblog of Westciv Software, has a great article about the adoption rate of the Firefox web browser among both web developers and the general population.
The author bases his analysis on concepts from The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Attempting to ferret out the truth behind heavily-hyped browser statistics, he applies the raw data to Moore and Gladwell’s theories about sociological trends, marketing, and adoption of new technologies.
The gist: Firefox is in a critical stage of heavy use among technologically-savvy early adopters, and is getting a lot of media hype for the small dent it’s placed in Internet Explorer’s market share. To truly catch fire with the mainstream Web user, however, more advocacy and evangelism from the current user community will be needed.
I’m doing my part, having set up my mother, a neighbor, and a coworker with Firefox. Are you doing yours?
(Props: Ravensky.org)
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