Google Buys Measure Map
Search giant Google has purchased blog statistics upstart Measure Map, and gotten Jeff Veen as part of the bargain (Veen was Product Director for Measure Map when the site still belonged to Adaptive Path). The deal was announced on Valentine’s Day (awwww) on both The Official Google Blog and on Veen’s weblog.
One has to wonder what this means for Google’s existing web traffic analysis tool, Google Analytics. The official line from Veen’s post on the Google weblog seems to indicate that not much will change. This makes sense, given that Measure Map is so thoroughly focused on weblogs. Certainly, any integration that does occur will be optional and will take some time to achieve smoothly.
(Props: Jay Allen’s The Daily Journey)
Technorati Tags for This Post
Measure Map, Google, acquisitions, mergers, business, dotcom, web 2.0
Line and paragraph breaks are automatic. Your e-mail address will never be published publicly unless you put it in your comment (and then I’d probably edit it out).
Please read my comment policy if this is your first time commenting here.